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    Principles of Marketing Study Set 1
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    Exam 3: The Marketplace and Customers: Analysing the Environment
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    Today's Marketers Should View Their Intermediaries as Channels Through Which
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Today's Marketers Should View Their Intermediaries as Channels Through Which

Question 114

Question 114

True/False

Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.

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