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    Principles of Marketing Study Set 1
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    Exam 3: The Marketplace and Customers: Analysing the Environment
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    The Microenvironment Consist of the Forces Close to the Organisation
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The Microenvironment Consist of the Forces Close to the Organisation

Question 113

Question 113

Short Answer

The microenvironment consist of the forces close to the organisation that affect its ability to serve its customers-the organisation,marketing channel firms,customer markets,________ and publics.

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