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    Principles of Marketing Study Set 1
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    Exam 3: The Marketplace and Customers: Analysing the Environment
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    Generational Segments Which Define People by Their ________ May Be
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Generational Segments Which Define People by Their ________ May Be

Question 40

Question 40

Short Answer

Generational segments which define people by their ________ may be less effective than segmenting them by their lifestyle,life stage or the common values they seek in the products they buy.

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