A Reactive Stance to the Marketing Environment Is Best Described

Multiple Choice

A reactive stance to the marketing environment is best described as one where marketers ________.

A) do nothing and hope that change will not impact on operations or markets
B) treat the environment as an uncontrollable element to which they must respond or adapt
C) attempt to forecast changes and develop strategies for minimising the impact of change
D) view change as undesirable,threatening and potentially dangerous
E) view change as something that must be investigated occasionally