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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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    ________ Is the Process by Which People Select,organise and Interpret
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________ Is the Process by Which People Select,organise and Interpret

Question 117

Question 117

Multiple Choice

________ is the process by which people select,organise and interpret information to form a meaningful picture of the world.


A) Personality
B) Perception
C) Selective grouping
D) Learning
E) Self-actualisation

Correct Answer:

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