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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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    Of the Five Adopter Groups,the Cohort That Is Venturesome and Willing
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Of the Five Adopter Groups,the Cohort That Is Venturesome and Willing

Question 122

Question 122

Multiple Choice

Of the five adopter groups,the cohort that is venturesome and willing to try some risk is known as ________.


A) innovators
B) early adopters
C) late majority
D) laggards
E) early majority

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