Multiple Choice
Of the five adopter groups,the cohort that tends to be sceptical and adopts an innovation only after the majority of people have tried it is known as ________.
A) early adopters
B) early majority
C) late majority
D) laggards
E) innovators
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q46: People tend to interpret new information in
Q92: Members of the early majority are deliberate;although
Q118: _ are minor stimuli that influence where,when
Q119: The buyer decision process consists of five
Q120: Almost all major purchases result in cognitive
Q121: A girl is constantly begging her mother
Q122: Of the five adopter groups,the cohort that
Q124: There are _ stages of the business
Q125: A _ consists of the activities people
Q128: The buying centre is a fixed or