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If the Consumer's Drive Is Strong and a Satisfying Product

Question 9

Multiple Choice

If the consumer's drive is strong and a satisfying product is near at hand,the consumer is likely to buy it then.If not,the consumer may store the need in memory or undertake a(n) ________ related to the need.


A) brand personality
B) alternative evaluation
C) post-purchase behaviour
D) information search
E) product adoption

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