Multiple Choice
Demographic variables are so frequently used in market segmentation because they ________.
A) create smaller segments
B) create more easily reached segments
C) do not involve stereotypes
D) are easier to measure
E) involve fewer attributes to consider
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Today,the low cost of setting up shop
Q2: To encourage responsible advertising,the Australian Association of
Q3: The division of buyers into groups based
Q4: When the market segments your company is
Q5: The answer to the customer's question,'Why should
Q7: As in consumer segmentation,many marketers believe that
Q9: The _ makes it more profitable to
Q10: Consumers can show their allegiance to brands,stores
Q11: For market segments to be useful,they must
Q40: Demographic segmentation uses different marketing approaches for