Multiple Choice
As in consumer segmentation,many marketers believe that ________ and ________ provide the best basis for segmenting business markets.
A) geographic;demographic segmentation
B) user status;user loyalty
C) buying behaviour;benefits
D) age,life-cycle;psychographic segmentation
E) income;usage rate
Correct Answer:
Verified
Correct Answer:
Verified
Q2: To encourage responsible advertising,the Australian Association of
Q3: The division of buyers into groups based
Q4: When the market segments your company is
Q5: The answer to the customer's question,'Why should
Q6: Demographic variables are so frequently used in
Q9: The _ makes it more profitable to
Q10: Consumers can show their allegiance to brands,stores
Q11: For market segments to be useful,they must
Q12: Marketers must be careful to guard against
Q40: Demographic segmentation uses different marketing approaches for