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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When Hungry Jacks Targets Children,teens,adults and Seniors with Different Ads
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When Hungry Jacks Targets Children,teens,adults and Seniors with Different Ads

Question 26

Question 26

Multiple Choice

When Hungry Jacks targets children,teens,adults and seniors with different ads and media,it is practicing ________ segmentation.


A) geographic
B) age and life-cycle
C) psychographic
D) behavioural
E) usage rate

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