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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    ________ Segmentation Divides a Market into Groups According to Occasions
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________ Segmentation Divides a Market into Groups According to Occasions

Question 119

Question 119

Short Answer

________ segmentation divides a market into groups according to occasions when buyers get the idea to buy,make a purchase or use a product.

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