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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    The Most Attractive Market Segments Are Likely to Be ________
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The Most Attractive Market Segments Are Likely to Be ________

Question 120

Question 120

Multiple Choice

The most attractive market segments are likely to be ________.


A) the fastest growing segment
B) the segment with the most numerous members
C) the most profitable
D) the segment with the highest average incomes
E) the segment with the highest discretionary income

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