Solved

Mass Marketers,such as Target and K-Mart Stores,often Ignore Market Segment

Question 64

Multiple Choice

Mass marketers,such as Target and K-Mart Stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?


A) undifferentiated marketing
B) differentiated marketing
C) target marketing
D) concentrated marketing
E) micromarketing

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q41: When the size,purchasing power,and profiles of a

Q59: Consumer and business marketers use many of

Q60: A perceptual positioning map is a device

Q62: Product position is the way a product

Q65: Using concentrated marketing,the marketer goes after a

Q66: Though the use of mass marketing has

Q68: Which of the following is NOT a

Q69: White King mass-produces an all-purpose floor cleaner,mass-distributes

Q108: XYZ Computers,Inc. ,a business with limited resources,is

Q134: When might be the best time for