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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    White King Mass-Produces an All-Purpose Floor Cleaner,mass-Distributes It and Mass-Promotes
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White King Mass-Produces an All-Purpose Floor Cleaner,mass-Distributes It and Mass-Promotes

Question 69

Question 69

Multiple Choice

White King mass-produces an all-purpose floor cleaner,mass-distributes it and mass-promotes it.This firm uses ________ marketing.


A) segmented
B) undifferentiated
C) traditional
D) differentiated
E) None of the above

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