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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Dell Creates and Delivers Custom-Configured Computers for Individual Customers
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Dell Creates and Delivers Custom-Configured Computers for Individual Customers

Question 165

Question 165

Multiple Choice

Dell creates and delivers custom-configured computers for individual customers.This is best described as ________.


A) niche marketing
B) tightly targeted marketing
C) focused strategy
D) micromarketing
E) mass customisation

Correct Answer:

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