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The Iconic Australian Spread Vegemite Has Used the Slogan 'Puts

Question 162

Multiple Choice

The iconic Australian spread Vegemite has used the slogan 'Puts a rose in every cheek' for many years.Which of the following strategies does this slogan most likely support?


A) Differentiated marketing
B) single-segment concentration
C) undifferentiated marketing
D) market specialisation
E) product specialisation

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