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    Exam 8: New Products: Developing and Managing Innovation
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    A Detailed Version of a New Idea Stated in Meaningful
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A Detailed Version of a New Idea Stated in Meaningful

Question 11

Question 11

Multiple Choice

A detailed version of a new idea stated in meaningful customer terms is called a ________.


A) product idea
B) product concept
C) product image
D) product proposal
E) product movement

Correct Answer:

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