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    Principles of Marketing Study Set 1
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    Exam 8: New Products: Developing and Managing Innovation
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    Your Firm Asks You to Consult External Sources for New
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Your Firm Asks You to Consult External Sources for New

Question 8

Question 8

Multiple Choice

Your firm asks you to consult external sources for new product ideas.All of the following are common external sources EXCEPT ________.


A) customers
B) suppliers
C) competitors
D) trade shows and magazines
E) the firm's executives

Correct Answer:

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