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    Principles of Marketing Study Set 1
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    Exam 8: New Products: Developing and Managing Innovation
  5. Question
    An Attractive Idea Must Be Developed into a ________
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An Attractive Idea Must Be Developed into a ________

Question 95

Question 95

Multiple Choice

An attractive idea must be developed into a ________.


A) product idea
B) product concept
C) product image
D) test market
E) product strategy

Correct Answer:

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