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Sony Music Is Conducting a Business Analysis to Determine Which

Question 91

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Sony Music is conducting a business analysis to determine which of the many new songs available to management should be released.Estimates of sales must be prepared before costs can be estimated.Which of the following did your text recommend for forecasting sales?


A) considering the history of market opinions
B) conducting surveys of competitors
C) considering the sales history of similar products and conducting surveys of market opinions
D) applying the PLC concept
E) None of the above.

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