Under What Circumstances Might It Be Wise for a Company

Multiple Choice

Under what circumstances might it be wise for a company to do little or no test marketing?

A) when a new product requires a major investment
B) when management is not sure of the product
C) when management is not sure of the marketing program
D) when the product has no substitutes and is new in its category
E) when the costs of developing and introducing the product are low