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    Principles of Marketing Study Set 1
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    Exam 8: New Products: Developing and Managing Innovation
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    ________ Are Temporary Periods of Unusually High Sales Driven by Consumer
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________ Are Temporary Periods of Unusually High Sales Driven by Consumer

Question 30

Question 30

Multiple Choice

________ are temporary periods of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity.


A) Styles
B) Fashions
C) Introduction phase
D) Fads
E) Rapid growth phase

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