A Large Regional Chain of Candy Stores Transfers Employees from Marketing,design,production

Multiple Choice

A large regional chain of candy stores transfers employees from marketing,design,production and finance to work in a cross-functional group to save time and money in the new-product development process.It is using a(n) ________ approach.

A) customer-centred new-product development
B) sequential new-product development
C) team-based new-product development
D) innovation management system
E) consumer composite