Multiple Choice
Carrying a weak product during the decline stage of the PLC can be very costly to a firm,and not just in profit terms.Which one of these is NOT likely to be one of those costs?
A) takes up much of management's time
B) frequent price and inventory adjustment
C) requires advertising and salesforce attention
D) few customer concerns about company image
E) requires additional financial analysis
Correct Answer:

Verified
Correct Answer:
Verified
Q67: Market modification involves the search for new
Q121: Although products that remain in the maturity
Q138: Companies rarely solicit ideas from customers during
Q151: Sequential product development has the advantage of
Q162: The team-based new-product development approach is faster
Q164: Which of the following statements best explains
Q166: When a product reaches the decline phase
Q167: A large regional chain of candy stores
Q169: In which stage of the PLC will
Q171: A manufacturer with a product in the