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    Principles of Marketing Study Set 1
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    Exam 8: New Products: Developing and Managing Innovation
  5. Question
    The Search for New-Product Ideas Should Be ________ Rather Than
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The Search for New-Product Ideas Should Be ________ Rather Than

Question 70

Question 70

Multiple Choice

The search for new-product ideas should be ________ rather than ________.


A) intermittent;continuous
B) systematic;haphazard
C) segmented;holistic
D) impulsive;strategic
E) employee-centred;customer-centred

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