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    Principles of Marketing Study Set 1
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    Exam 8: New Products: Developing and Managing Innovation
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    If Sales of a Product Falter During the Maturity Phase
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If Sales of a Product Falter During the Maturity Phase

Question 75

Question 75

True/False

If sales of a product falter during the maturity phase of the PLC,a company can take several approaches.The more common ones are to modify the marketing mix,modify the product or modify the market.

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