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    Principles of Marketing Study Set 1
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    Exam 8: New Products: Developing and Managing Innovation
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    A Product Which Falls in and Out of Favour with Customers
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A Product Which Falls in and Out of Favour with Customers

Question 26

Question 26

Multiple Choice

A product which falls in and out of favour with customers quickly is called a ________.


A) style
B) fashion
C) fad
D) product idea
E) market strategy

Correct Answer:

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