Multiple Choice
Using the PLC concept for forecasting product performance or for developing marketing strategies presents some practical problems.Which of the following is NOT one of these practical problems?
A) accurate estimates of sales at each PLC stage
B) length of time spent in each PLC stage
C) the shape of the PLC curve
D) the PLC being used for fads or fashions
E) A and B only
Correct Answer:
Verified
Correct Answer:
Verified
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