Multiple Choice
Which of the following is NOT an example of sales improvements by modifying the marketing mix?
A) discounting prices to attract budget conscious consumers
B) using more aggressive promotional activity to reach more consumers
C) finding new distribution channels to reach new segments
D) reinforcing changes in the product to create a unique offering
E) acquiring a product through a corporate take-over
Correct Answer:

Verified
Correct Answer:
Verified
Q35: To avoid the problems of too few
Q121: An established firm finds that the tastes
Q122: New product development begins with a systematic
Q123: Which of the following is necessary for
Q124: Business _ involves the review of sales,costs
Q125: Introducing a new product into the market
Q127: A company launching a new product into
Q128: In which stage of the PLC would
Q129: Once the product or service passes the
Q131: The first part of the marketing strategy