Question 1

In choosing a transportation mode for a product,shippers must balance many considerations.Which of the following is NOT a principal consideration for selecting the optimal transportation mode?

Accepted Answer

A) speed 
B) dependability 
C) availability 
D) cost 
E) company reputation

Question 2

The modern marketing supply chain might also be thought of as a value delivery network.

Accepted Answer

A) True 
 B)False

Question 3

Specialty stores and first-class department stores are most likely to employ a ________ approach.

Accepted Answer

A) self-service 
B) full-service 
C) low-service 
D) limited-service 
E) None of the above.

Question 4

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

Accepted Answer

The answer of To reduce inventory management costs,many companies use...

Question 5

The following terms are often used interchangeably by different commentators: logistics,marketing logistics,integrated logistics management,supply-chain management,materials management and physical distribution.

Accepted Answer

A) True 
 B)False

Question 6

From the economic system's point of view,the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

Accepted Answer

A) channel members 
B) distributors 
C) consumers 
D) manufacturers 
E) marketers

Question 7

The wholesaler who represents two or more manufacturers of related lines is called a ________.

Accepted Answer

A) broker 
B) manufacturer's agent 
C) commission agent 
D) selling agent 
E) contractor

Question 8

Some retail stores are designed to allow customers to easily locate merchandise which they pay for at centrally-located checkouts before loading the goods into their own cars.This approach to retailing is best described as ________.

Accepted Answer

A) self-service retailing 
B) no-service retailing 
C) limited-service retailing 
D) full-service retailing 
E) None of the above.

Question 9

Intermediaries usually offer a firm more than it can achieve on its own.Which of the following is most likely an advantage of working with intermediaries?

Accepted Answer

A) financial support 
B) fast service 
C) scale of operation 
D) working relationships with foreign distributors 
E) strategy development

Question 10

When two Hungry Jacks restaurants have a disagreement over who should be able to sell in quantity at a discount to local athletic teams,it is called a ________ channel conflict.

Accepted Answer

A) vertical 
B) disintermediation 
C) multichannel 
D) horizontal 
E) functional

Question 11

With increased use of the internet,few producers sell through intermediaries today.

Accepted Answer

A) True 
 B)False

Question 12

The goal of marketing logistics should be to provide a(n)________ level of customer service at the least cost.

Accepted Answer

The answer of The goal of marketing logistics should be...

Question 13

When Haynes,a Ballarat paint manufacturer,has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following represents the seamless cross-channel buying experience that integrated in-store,online and mobile shopping?

Accepted Answer

A) Selective distribution 
B) Channel design 
C) Customer value delivery network 
D) Omni-channel 
E) Intensive distribution

Question 15

In moving goods,managers try to choose a set of warehouses,or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired time and / or at the lowest total cost.

Accepted Answer

A) True 
 B)False

Question 16

Leadership in which type of marketing system is assumed not through common ownership or contractual ties,but through the size and power of one or a few dominant channel members?

Accepted Answer

A) horizontal marketing system 
B) administered VMN 
C) corporate VMN 
D) conventional marketing channel 
E) multichannel distribution system

Question 17

Independent retailers who join together to form their own wholesaling operation and conduct joint merchandising and promotional activities are called a ________.

Accepted Answer

A) wholesaler cooperative 
B) voluntary chain 
C) purchasing cooperative 
D) retailer cooperative 
E) hyperchain

Question 18

The wholesaler who contracts to sell a producer's entire output with no territory limits is called a ________.

Accepted Answer

A) broker 
B) manufacturer's agent 
C) commission agent 
D) selling agent 
E) contractor

Question 19

In a ________,two or more companies at one level join together to follow a new marketing opportunity.

Accepted Answer

A) franchise 
B) corporate VMN 
C) horizontal marketing network 
D) multichannel distribution network 
E) conventional distribution channel

Question 20

Developing a green supply chain is not only environmentally responsible;it can also be profitable.

Accepted Answer

A) True 
 B)False

Exam 10: Placement: Customer Value Fulfilment

In choosing a transportation mode for a product,shippers must balance many considerations.Which of the following is NOT a principal consideration for selecting the optimal transportation mode?

The modern marketing supply chain might also be thought of as a value delivery network.

Specialty stores and first-class department stores are most likely to employ a ________ approach.

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

The following terms are often used interchangeably by different commentators: logistics,marketing logistics,integrated logistics management,supply-chain management,materials management and physical distribution.

From the economic system's point of view,the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

The wholesaler who represents two or more manufacturers of related lines is called a ________.

Some retail stores are designed to allow customers to easily locate merchandise which they pay for at centrally-located checkouts before loading the goods into their own cars.This approach to retailing is best described as ________.

Intermediaries usually offer a firm more than it can achieve on its own.Which of the following is most likely an advantage of working with intermediaries?

When two Hungry Jacks restaurants have a disagreement over who should be able to sell in quantity at a discount to local athletic teams,it is called a ________ channel conflict.

With increased use of the internet,few producers sell through intermediaries today.

The goal of marketing logistics should be to provide a(n)________ level of customer service at the least cost.

When Haynes,a Ballarat paint manufacturer,has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Which of the following represents the seamless cross-channel buying experience that integrated in-store,online and mobile shopping?

In moving goods,managers try to choose a set of warehouses,or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired time and / or at the lowest total cost.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties,but through the size and power of one or a few dominant channel members?

Independent retailers who join together to form their own wholesaling operation and conduct joint merchandising and promotional activities are called a ________.

The wholesaler who contracts to sell a producer's entire output with no territory limits is called a ________.

In a ________,two or more companies at one level join together to follow a new marketing opportunity.

Developing a green supply chain is not only environmentally responsible;it can also be profitable.