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Using the ________ Method for Setting an Advertising Budget,the Company

Question 121

Multiple Choice

Using the ________ method for setting an advertising budget,the company starts with total revenues,deducts operating expenses and capital outlays,and then devotes some portion of the remaining funds to advertising.


A) percentage-of-sales
B) affordable
C) competitive-parity
D) objective-and-task
E) moving-average

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