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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
  5. Question
    Which of the Following Factors Should a Company Consider When
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Which of the Following Factors Should a Company Consider When

Question 27

Question 27

Multiple Choice

Which of the following factors should a company consider when designing its promotional mix strategies?


A) type of product
B) the market
C) the stage of the product life-cycle
D) All of the above.
E) None of the above.

Correct Answer:

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