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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    Briefly Outline the Market Indications (I
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Briefly Outline the Market Indications (I

Question 23

Question 23

Essay

Briefly outline the market indications (i.e.when to use)for the following advertising objectives:
a.informative ads
b.comparative ad
c.reminder ads

Correct Answer:

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Informative ads are used heavily when in...

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