Multiple Choice
Advertisers should use comparative advertising appeals cautiously.Which of the following is NOT one of the dangers of comparative advertising?
A) It has the potential to invite negative or unwanted competitive responses.
B) It can upset competitors.
C) It can lead to litigation,especially when comparisons are unfounded or unfair.
D) It is not legal in Australia or New Zealand.
E) It has the potential to lead to an advertising war.
Correct Answer:
Verified
Correct Answer:
Verified
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