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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    You Are Looking to Advertise Your New Product and You
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You Are Looking to Advertise Your New Product and You

Question 142

Question 142

Multiple Choice

You are looking to advertise your new product and you want good mass-marketing coverage and low cost per exposure.You should choose ________ as your advertising media.


A) newspaper
B) radio
C) outdoor
D) television
E) direct mail

Correct Answer:

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