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    Principles of Marketing Study Set 1
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    Exam 12: Personal Selling and Sales Promotion: Creating Value in Relationships
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    Of the Main Consumer Promotion Tools,which Is the Most Costly
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Of the Main Consumer Promotion Tools,which Is the Most Costly

Question 146

Question 146

Multiple Choice

Of the main consumer promotion tools,which is the most costly?


A) coupons
B) samples
C) cash refunds
D) advertising
E) point-of-purchase

Correct Answer:

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