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    Principles of Marketing Study Set 1
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    Exam 13: Direct and Digital Marketing: Interactivity and Fulfilment
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    When a Marketer Pays a Search Engine Such as Google
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When a Marketer Pays a Search Engine Such as Google

Question 90

Question 90

Multiple Choice

When a marketer pays a search engine such as Google for guaranteed indexing of a given website,this is known as ________.


A) paid inclusion
B) contextual search
C) paid listings
D) site optimisation
E) meta-tagging

Correct Answer:

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