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    Principles of Marketing Study Set 1
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    Exam 13: Direct and Digital Marketing: Interactivity and Fulfilment
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    The Amount by Which Revenues from a Customer Over Time
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The Amount by Which Revenues from a Customer Over Time

Question 87

Question 87

Short Answer

The amount by which revenues from a customer over time exceed the cost of attracting,selling and servicing that customer is known as ________ ________ ________.

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