Multiple Choice
A company that provides house cleaning services in major urban and suburban areas developed a short,humorous video promoting the company's services in the hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues.The marketers are using ________.
A) content sponsorship
B) viral marketing
C) blogs
D) rich media ads
E) a marketing website
Correct Answer:

Verified
Correct Answer:
Verified
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