A Cutlery Firm Has Always Relied Upon Advertising to Market

Multiple Choice

A cutlery firm has always relied upon advertising to market its quality products to final customers.The marketing team is now considering beginning a direct and digital marketing campaign consisting of a company website,email to current customers and an online catalogue.Which of the following would the team expect to gain as a result of implementing this direct marketing plan?

A) the ability to increase the range of products the company offers
B) the ability to learn more about their customers and tailor offerings to fit their needs
C) more control over customers' interactions with the company
D) a higher cost-per-contact that could prove to be more cost effective than advertising in mass media
E) a wealth of information about competitors and their products