When Members of the Poynton's Nursery Loyalty Scheme Have Spent

Multiple Choice

When members of the Poynton's Nursery loyalty scheme have spent $1000 at any one of the chain's retail outlets,Poynton's sends them a $25 gift voucher,redeemable at any one of the chain's retail nurseries.Poynton's is using data about customer spending for which purpose?

A) to identify prospects
B) to tailor offers to distinct market segments
C) to identify cross-selling opportunities
D) to reactivate the customer's purchases
E) data mining