A Woman Has a Myer Loyalty Card and Loves Shopping

Multiple Choice

A woman has a Myer loyalty card and loves shopping at the Myer department store because they stock quality fashion garments and accessories for the fuller figure.Four times each year,she receives a catalogue with the new season's 'Big Is Beautiful' fashion range,along with a special offer such as a free accessory for each $100 spent.Myer is using data about her spending for which purpose?

A) to identify prospects
B) to tailor offers to distinct market segments
C) data warehousing
D) to reactivate the customer's purchases
E) data mining