Multiple Choice
Which of the following purposes is NOT a common use of a direct marketing database?
A) identifying prospective customers
B) generating sales leads
C) profiling customers based on previous purchases
D) gathering marketing intelligence about competitors
E) building long-term customer relationships
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Describe two ways that marketers can engage
Q18: Which of the following best describes 'viral
Q19: To attract new visitors and to encourage
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Q21: On www.consumerist.com,people obtain information and exchange views
Q23: A gutter installation company,in the past,generated most
Q24: _ involves the use of telephone operators
Q25: In assessing database marketing performance,marketers are advised
Q26: 'Cookies' are text files that remain on
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