In Assessing Database Marketing Performance,marketers Are Advised to ________

Multiple Choice

In assessing database marketing performance,marketers are advised to ________.

A) use 'average purchases' across all accounts
B) not use 'average purchases' but talk about individual accounts
C) award points to criteria such as recency of purchase,frequency of purchase and monetary value of purchase to identify worthwhile accounts
D) avoid schemes that award points to criteria such as recency of purchase,frequency of purchase and monetary value of purchase to identify worthwhile accounts
E) B and C only