What Should Be Done Before Responding to Comments Made on Social

Multiple Choice

What should be done before responding to comments made on social media sites?

A) Use an automated reputation analysis to better gauge consumer reaction.
B) Respond based on a predetermined public relations plan.
C) Evaluate the source, the tone and the content, and then choose a response that fits.
D) Use anonymous responses to counteract the negative information, and then post a company response that supports the anonymous response.
E) Contact the writer privately to determine the real source of discontent, and then post an appropriate response.