David Has to Send Out a Press Release About a New

Multiple Choice

David has to send out a press release about a new service his company is introducing.Which of the following must David avoid?

A) modifying his communication style to suit the company image
B) letting his personal views and communication style dominate a message
C) following the communication guidelines set by his company
D) building the company's image among stakeholders
E) putting his company's reputation before his personal style