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Which of the Following Is True About Maintaining High Ethical

Question 4

Multiple Choice

Which of the following is true about maintaining high ethical and legal standards when developing persuasive business,marketing,and sales messages?


A) A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
B) If you imply or make an offer and then can't fulfill your end of the bargain, you can be sued for breach of contract.
C) Names, but not photographs, of individuals can be used even without permission.
D) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product is legal but not ethical.
E) Only deceptive claims that are explicitly made, not just implied, in a persuasive message are considered illegal by the FTC.

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