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    Framework Marketing Management Study Set 1
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    Exam 10: Designing and Managing Services
  5. Question
    Services High in ________ Qualities Are Those Services That Have
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Services High in ________ Qualities Are Those Services That Have

Question 79

Question 79

Multiple Choice

Services high in ________ qualities are those services that have characteristics that the buyer normally finds hard to evaluate even after consumption.


A) trial
B) search
C) experience
D) privacy
E) credence

Correct Answer:

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