Multiple Choice
One way marketers are addressing consumers' desire for convenience in services is by providing ________.
A) self-service technologies
B) product support services
C) perceived service and expected service
D) core service failure
E) involuntary switching
Correct Answer:
Verified
Correct Answer:
Verified
Q11: Define customer failures and list four methods
Q22: Betty's favorite restaurant is Zing's. The last
Q26: For a new manufacturer managing product support
Q30: Distinguish external, internal, and interactive marketing.
Q32: Service quality depends on who provides them,
Q36: What are the four factors that customers
Q79: A person who has a bad customer
Q99: The zone of _ is a range
Q135: Value-augmenting services include installation, staff training, maintenance
Q151: The zone of tolerance for a service